Strategy ✅, Creation ✅, Management ✅, Promotion ✅. The criteria are set—ready to go into production 💨.
Yes, because having a nice showcase on Finishers is already great, but having your own front page—clean and shiny—is even better ✨. To round out the "Media Kit" offering, as well as all the visibility provided by Finishers, you can have your very own dedicated site. Spotless, brand-new, tailor-made and according to your criteria 📏. The only thing you won’t have to deal with: the technical, time-consuming part 👏. We take care of all the development backgrounds so you’re left only with the little details you choose to fine-tune: the dozens of meters of elevation gain that change at the last minute, the FAQ section that gets a new recurring question, or adding some lovely forgotten photos 📸. With Finishers, no need to know how to code to get a smooth, good-looking and user-friendly website—we handle everything!
In practical terms, you can break the benefits down into 4 parts:
🔹 Strategic diagnosis 🧐
You can probably guess it, but the needs of your future website are probably not the same as those of the UTMB or the Diagonale des Fous 🏃. Less traffic, fewer registrations, more usability, and a return to basics 🧘. Our teams carry out a diagnosis of what’s already in place, your needs, your wants, and propose a strategic plan with priority areas, communication channels, and KPIs to track 📈. And for that, there’s nothing better than relying on our experience and feedback from millions of visitors per month. A website—we know how it works, you can take our word for it 😎.
🔹 Full creation of the platform ✍️
You send us a bit of content, the photos of your choice, the videos lying around from last season, and that’s it 💪. Once it’s in Finishers hands, you can let the magic happen. In a few hours, you’ll receive a link to a dazzling website, ready to use (and to register) 🪄. All of it, without you having to write a single line of code.
🔹 "Organizer" management 🎟️
Alongside the website, login details for a dedicated platform are provided so you can keep an eye on stats and the more technical side 📊. From your interface, you can manage online content, see the click-through rate, administer your website, and a whole bunch of other features. In short, we still leave you plenty to play with if you want to tweak last-minute elements ⏱️.
🔹 Controlled promotion 🆕
The Studio offer lets you self-promote your race using a tool built tailor-made by our technical teams 👨🔬. The visuals are attractive, the tabs are intuitive, and the race’s notoriety skyrockets. Expertise in Social Ads and Google Ads is also offered, helping you gain even more visibility! 👀
So forget 404 errors and banners shared between the "Sauerkraut Festival" and the announcement of roadworks at the municipal roundabout 🥘. A dedicated site, indexed and under its own name, looks great, gets clicks, and is practical 👊.
A next-gen platform helping sports enthusiasts of all levels discover territories and heritage through races tailored to them.