Strategy ✅, Creation ✅, Management ✅, Promotion ✅. The criteria are set—it can go into production 💨.
Yes, because having a nice showcase on Finishers is already great, but having your own front, clean and shiny, is even better ✨. To complement the "Media Kit" offer, as well as all the visibility brought by Finishers, it’s possible to have your own dedicated site. Spotless, brand new, tailor-made and according to your criteria 📏. The only thing you won’t have to deal with: the technical, time-consuming part 👏. We take care of all the development background so you’re left only with the little details you choose to fine-tune: the dozens of meters of elevation gain that change at the last minute, the FAQ section that gets a new recurring question, or adding those lovely photos you forgot 📸. With Finishers, no need to know how to code to have a smooth, beautiful and user-friendly website—we take care of everything!
In practical terms, you can break down the benefits into 4 parts:
🔹 Strategic diagnostic 🧐
You can imagine it, but the needs of your future website are probably not the same as those of the UTMB or the Diagonale des Fous 🏃. Less traffic, fewer registrations, more usability, and a return to essentials 🧘. Our teams carry out a diagnosis of what is already in place, your needs, your wants, and propose a strategic plan with priority axes, communication channels and KPI’s to track 📈. And for that, nothing beats relying on our experience and our feedback from millions of visitors per month. Websites—we know how they work, you can take our word for it 😎.
🔹 Full creation of the platform ✍️
You send us a bit of content, the photos of your choice, the videos lying around from last season, and that’s it 💪. Once it’s in Finishers’ hands, you can let the magic happen. In a few hours, you receive a link to a blazing website, ready to use (and to register) 🪄. All without you having to write a single line of code.
🔹 "Organizer" management 🎟️
Alongside the website, login details to a dedicated platform are provided and allow you to keep an eye on the statistics and the more technical side 📊. From your interface, you can manage online content, see the click-through rate, administer your website, and a whole bunch of other features. In short, we still leave you something to have fun with if you want to tweak last-minute elements ⏱️.
🔹 Controlled promotion 🆕
The Studio offer lets you run self-promotion for your race, using a tool created tailor-made by our technical teams 👨🔬. The visuals are attractive, the tabs are intuitive, and the race’s notoriety explodes. Expertise in Social Ads and Google Ads is also offered, and helps you gain even more visibility! 👀
So forget 404 errors and those boxes shared between the "Sauerkraut Festival" and the announcement of roadworks at the municipal roundabout 🥘. A dedicated site, indexed under its own name—it looks great, it gets clicks, and it’s practical 👊.
A next-gen platform helping sports enthusiasts of all levels discover territories and heritage through races tailored to them.