Media Kit

Finishers, it’s a bit like your first-aid kit, but the running and visibility version. You can find everything you need in it, depending on what you’re looking for and your immediate needs—but you still need to know how to use it… ✂️ Luckily for you, no training is required: our teams are trained and ready to support you throughout all your projects. Shall we do an unboxing of our little made-to-measure kit? ⛑️

Obviously, we say “little”, but that’s just for form’s sake. Our media and communication offers bring together 6 promotional categories and more than twenty customized and customizable concepts. Enough to give yourself one heck of a showcase 🪞. All of it through a well-established visual identity: the signature blue and the offbeat tone of Finishers 🔵. And if you really want to shine the brightest possible spotlight on the running race or the cyclosportive you’re organizing, we can also talk with our friends at Run Actu, Génération Voyage or Outdoor & News so your event gets talked about even outside the running sphere 🗣️. But first, let’s see step by step what you might need:

🔸 Tailor-made newsletters 🗞️

You’d like to highlight your event in a short, punchy way, so it lands straight into the hands of potentially interested people? 🤲 Look no further—this is the solution you need. Our newsletters are sent in segmented formats by region, runner type, and a whole bunch of criteria 🫵. And for the most motivated organizers, it’s even possible to send a newsletter to our entire database: 400,000+ athletes spread all over France, with an average open rate above 30% 🇫🇷. In short, you have at least 120,000 runners who will hear about your race. So… still sure you planned enough bibs? 😅

🔸 A boost on social media 🚀

Ah, social media… sometimes we could do without it, but today the stakes are huge when it comes to controlling your viral image 🤳. Post, story, carousel, cross post, reel, repost… half of these big scary words are absolutely crucial to blowing up your race on a regional scale 💥. It’s a real headache to master all the codes, we’ll give you that—but that’s exactly why Finishers also specialized in communication 📱. Today, with 200k+ followers on Instagram, you could say it’s a bet that paid off. We won’t list every concept on offer, but between giveaways, course presentations, monument spotlights, statistics, and all kinds of formats, you can be sure you’ll find the perfect fit 🦶. And our creative team is always up for new ideas, so don’t hesitate to share yours with them 😉.

🔸 Ad placements 🆕

Pop, pop, pop—that’s the sound of popcorn, but also of the advertising pop-up that could become yours, directly on the Finishers website 👨‍💻. Banners on the homepage, strips on race-type pages, or placements on event pages—we can find you a prime spot on our website. You just have to ask! 🍿

🔸 Retargeting campaigns 🎯

For this offer, we no longer rely on our own email databases, but on data collected directly via Google and/or Meta ⚡️. We precisely target runners who previously visited our site, and we select them based on criteria that match your event 🔍. For example, we can target unique visitors to one of the 10 biggest trails organized in the Paris region, those who visited the cyclosportives in the PACA region, or even visitors to the Marathons in Nouvelle-Aquitaine page 🤷‍♂️. It’s simple, it’s precise, it’s targeted.

🔸 Representation at events 😎

More old-school? We’ve got what you need. If you prefer in-person representation to digital coverage, our booths are designed for you. With the whole team, we travel to the biggest French and international expos to talk about our project, our offers, and our partners 🤝. And that’s when you have a card to play. Your race can be highlighted specifically on our booth. So—plugged in? 🔌

🔸 A whole bunch of complementary solutions ✅

To wrap things up, we’ve got a whole bunch of promotional options that don’t fit into categories, but are perfectly adaptable depending on the events ⚙️: blog articles with SEO-optimized visibility to get people talking about your event ✍️; custom posters with the route and race details; or activations with one of our many partner influencers—there’s something for every style 🤵‍♂️.

In short, at Finishers, we adapt to what you want, and once we’ve got a plan in mind, it’s "Straight to the finish line*"* 💨 ("straight to the finish line", for those who don’t know the slogan by heart yet… 😝).