Media Kit

Finishers, it’s a bit like your first-aid kit, but a running and visibility version. You can find everything you need there, depending on what you’re after and your immediate needs—but you still need to know how to use it… ✂️ Luckily for you, no training is required: our teams are trained and ready to support you across all your projects. Shall we do an unboxing of our little tailor-made kit? ⛑️

Of course, we say “little,” but that’s just for show. Our media and communication offers bring together 6 promotional categories and more than twenty bespoke and customizable concepts. Enough to give yourself one heck of a showcase 🪞. All of it through a well-established visual identity: the signature blue and the offbeat tone of Finishers 🔵. And if you really want to shine as much light as possible on the running race or the cyclosportive you’re organizing, we can also team up with our buddies at Run Actu, Generation Voyage or Outdoor & News to talk about your event even outside the running sphere 🗣️. But first, let’s go step by step through what you might need:

🔸 Tailor-made newsletters 🗞️

You’d like to highlight your event in a short, punchy way, so it lands straight in the hands of those who might be interested? 🤲 Look no further—this is the solution you need. Our newsletters are sent in segmented formats by region, runner type, and a whole bunch of criteria 🫵. And for the most motivated organizers, it’s even possible to send a newsletter to our entire database: 400,000+ athletes across France, with an average open rate above 30% 🇫🇷. In short, you’ll have at least 120,000 runners hearing about your race. So—still sure you planned enough bibs? 😅

🔸 A boost on social media 🚀

Ah, social media… sometimes we could do without it, but today the stakes are huge when it comes to mastering your viral image 🤳. Post, story, carousel, cross-post, reel, repost… half of those “big words” are crucial to make your race blow up on a regional scale 💥. It’s a real headache to master all the codes, we’ll give you that—but that’s exactly why Finishers has also specialized in communication 📱. Today, with 200k+ followers on Instagram, we can say it’s a successful bet. We’re not going to list every concept on offer, but between giveaways, course presentations, landmark spotlights, statistics and all sorts of formats, you can be sure you’ll find what fits 🦶. And our creative team is always up for new ideas, so don’t hesitate to share them 😉.

🔸 Ad placements 🆕

Pop, pop, pop—that’s the sound of popcorn, but also of the advertising pop-up that could become yours, directly on the Finishers website 👨‍💻. Banners on the homepage, strips on race-type pages, or placements on event pages—we can find you a prime spot on our website. You just have to ask! 🍿

🔸 Retargeting campaigns 🎯

For this offer, we no longer rely on our own email databases, but on data collected directly via Google and/or Meta ⚡️. We precisely target runners who previously visited our site and select them based on criteria matching your event 🔍. For example, we can target unique visitors of one of the 10 biggest trail races organized in the Paris region, those of cyclosportives in the PACA region, or even visitors to the Marathons in Nouvelle-Aquitaine page 🤷‍♂️. It’s simple, it’s precise, it’s targeted.

🔸 Representation at events 😎

More old-school? We’ve got what you need. If you prefer in-person representation to digital coverage, our booths are made for you. With the whole team, we travel to the biggest French and international expos to talk about our project, our offers, and our partners 🤝. And that’s when you have a card to play. Your race can be put in the spotlight right on our booth. So—plugged in? 🔌

🔸 A whole bunch of complementary solutions ✅

To wrap up, we’ve got a whole range of promotional options that don’t fit into categories, but are perfectly adaptable depending on the events ⚙️: blog articles with SEO-optimized ranking to get people talking about your event ✍️; custom posters with the route and race details; or possible activations with one of our many influencer partners—there’s something for every style 🤵‍♂️.

In short, at Finishers, we adapt to what you want, and once we’ve got a plan in mind, it’s "Straight to the finish line" 💨 ("straight to the finish line," for those who don’t yet know the slogan by heart… 😝).