World Athletics Label

🏷️ A label that offers valuable credibility

In 2024, more than 170 running events worldwide have obtained this certification 🌍. Races in various formats (5 km, 10 km, 20 km, half-marathon, marathon) 🏃‍♀️ are often carried by a city, club, or association, all sharing the same goal: professionalize the organization to offer spectacular, well-managed races that address current running challenges 🔄.

For many organizers, this label is a concrete recognition of their work 💪. It marks their entry into the World Athletics calendar 📅: performances become internationally recognized, elite athletes start taking interest 👀, and the race's image gains legitimacy.

It is also the most widely awarded label by World Athletics, with 178 races worldwide 🗺️. It offers a guarantee of seriousness and quality 🏅, all while remaining accessible. Among the most well-known labeled events are the 20 km of Paris, the Paris Half-marathon, the Venice Marathon, and the New York Half-marathon 🗽.

Beyond prestige ✨, this label mainly encourages organizers to adhere to international standards and a rigorous organization, directly aligned with the values of World Athletics.

📏 High standards in race organization

To be labeled World Athletics, a race must meet several essential technical criteria ✅:

➡️ Officially measured course,

➡️ Fluid and structured organization,

➡️ Presence of a certified referee,

➡️ Compliance with World Athletics rules,

➡️ Quick publication of results.

Unlike higher labels (Elite, Gold, Platinum) 🥇🏆💎, media coverage is not mandatory, but many organizers choose to implement careful and innovative communication to enhance the runner's experience.

The world institution's anti-doping program is also a priority 💉. In coordination with World Athletics and the Athletics Integrity Unit, a minimum of 6 tests is required (3 men and 3 women) to ensure the integrity of the performances.

👷‍♂️ Organizers who professionalize

This label represents a progressive professionalization opportunity for organizers. It encourages them to develop their structure: management tools, qualified staff, security protocols, communication, evaluation. Many local races use it as a springboard to attract more runners, clubs, and partners 🎯.

It is also a showcase for communities: a labeled race enhances a territory, opening it up to a larger audience and even an international audience 🌐.

🏃‍♀️ A reliable framework for elite runners

For professional athletes, running a World Athletics-labeled race guarantees a serious framework: certified course, reliable timing, and controlled logistics. Whether aiming for a qualifying time, an official ranking, or simply a new personal record, these races offer optimal conditions 🌟.

The label's flexibility allows organizers to design an event that reflects their vision 🎨. No elite athlete is required, and no prize money is imposed. However, some still choose to invite high-level runners with dedicated logistics: fuel stations, weekend hospitality, specific support. For these organizers, focusing on performance remains a lever for enhancing their event 🎯, while keeping control over the format and ambitions of their race.

😊 Quality races, even for amateur runners

This label is also a promise of quality for all runners 🎽:

➡️ Closed and secure course, safeguarded from traffic,

➡️ Warm atmosphere,

➡️ Well-thought-out logistics,

➡️ Smooth runner reception,

➡️ Verified times.

Then, there is that extra thrill: running through the world's most beautiful cities 🏙️. For spectators, it's exciting to witness a festive event and support thousands of runners, being front and center 👏.

📝 In summary

The World Athletics label is much more than a simple passport 🎫. It is a first step towards professional organization, a recognized event, a respected race. Accessible yet demanding, it opens the way to new ambitions without imposing a unique format.

🎯 For organizers, it is a springboard.

👟 For runners, a promise kept.

🎉 For everyone, a wonderful way to celebrate sports and offer the best in running.

💡 Want to know more about the other label levels? Discover articles on Platinum Label, Gold Label, and the Elite Label.